Product Photography Tips: How to Shoot Products for Your Brand
Product photography is crucial to put your products’ best faces forward to the public. Well-taken shots showcase them in good light and form a good first impression in the minds of your potential buyers, enticing them to purchase your products and leading to greater sales.
Want greater conversion rates? Here are 6 product photography tips that will help you take breath-taking shots for your products and help your brand stand out from the crowd.
- Come up with a theme based on your product and key message
Before you start, you need to develop a concept for your stylised photography. Are you looking for fun, bold or whimsical, dreamy themes? Having a theme makes your images more organised and provides a simple concept for your consumers to understand.
To come up with a concept for your photoshoot, study your own brand, products, and target audience. Your theme should match your brand and your products. For example, an online store selling kids clothes may have a fun and vibrant theme to appeal to parents, who are the target audience.
You can also look at your rivals for inspiration. Study their product photography and ask yourself if similar shots or techniques will work for your products. However, it is very important not to copy completely. Apart from ethical issues, discerning consumers will know that your shots are plagiarised, which can severely hurt your brand.
- Create a style guide
A style guide helps to create consistency when showcasing your products. Some things to include in your style guide include the following:
- Colour Palette
This ensures your images are consistent across your website and/or social media accounts.
- Invest in professional equipment and props
No matter how good your products are, the only way you can display it in front of millions of people at the same time is by uploading images and videos of them online. Photos are a key part of a consumer’s decision-making process.
Investing in higher quality equipment will greatly boost the look and feel of your products, driving clicks from a greater number of interested consumers. Here is a list of photography equipment that you need.
Standard DSLR camera: A DSLR (digital single-lens reflex) camera capture high-definition shots and is one of the essential equipment in every professional photographer’s toolkit.
Mirrorless cameras are great alternatives for amateur photographers. They come without the reflex mirror, which are seen in DSLRS, making them lighter and simpler to control than DSLRs.
If you don’t need very high quality shots, your smartphone camera works too.
Tripod: This is a stand that stabilises your camera from your shaky hand.
Props: Props can help enhance the images and liven up the shots for your viewers. Keep in mind that the main focus of each product photograph should still be your product.
When selecting the props that will go with your product, don’t be too ambitious and pick too many props. Always ask yourself if they are relevant to the scene or your product before including them into your shot.
Gimbal (videos): When shooting videos, a gimbal is essential to ensure that the videos captured are not shaky or blurry.
However, photography equipment is expensive. If you’re simply having a one-off photoshoot, you can consider renting some equipment or hiring a professional photographer instead of purchasing everything.
- Select the location for your photoshoot
Proper lighting is essential to ensure that your products don’t end up in a dark mess. There are two different types of lightings in professional photography: studio lighting and natural lighting.
Natural lighting is recommended for product photography featuring people. Avoid taking pictures during noon, when light is usually the most intense and harsh.
Professional lighting is recommended for edible items and clothing. This lighting can be re-created at professional photo studios with lighting equipment. We recommended finding a photo studio, such as our Photo Studio in Kwai Chung, which combines both studio lighting and natural lighting so you can have the best of both worlds.
Our Kwai Chung based photo studio features balcony and outdoor areas to capture Hong Kong’s beautiful views. Professional gear rental service such as lighting equipment, sensors, projectors and Mac computers are also available.
- Follow These Photography Tips for the Day of the Photoshoot
Multiple shots: Don’t rush your photoshoot and take the time to capture multiple shots, the details as well as the best features of your product.
For example, if you’re selling dresses, you should capture the dress’s pockets, sleeves, patterns, and any other detail that stands out. Shoot the dress from varying angles to give the audience a sense of how it looks like from all angles. This will make them feel as if they’re physically viewing the product.
Keep it simple: To ensure your product doesn’t get lost in the shot, you can keep your background simple and minimise the number of props used. A crisp, clean and classic white background is recommended, especially if you’re listing your products on Amazon or Google shopping ads.
Rule of thirds: Visualise your image as being split into equal segments. This helps you create a well-balanced image. Your product should be optimally at the point where the two lines intersect.
Display and shoot a range of products: This tip is for sellers who are selling items with different designs, for example mugs. Don’t just take a picture of one mug, but capture images of different mugs with various designs. You’re more likely to grab the attention and appeal to a wider array of your audience.
- Editing your images
After shooting your images, you need to edit them. Editing is like putting the finishing touches on your images. To keep the colours consistent, create a template in your editing software to maintain similar effects, sizes, and scales.
Product photography sells your product in pictures, and there are many different ways to style your shots. With a wide range of themes to explore, your images can be vibrant, thought-provoking, emotional, or even all of the above, but mostly, they should be unforgettable.